Client: Emirates Airlines
Project: Promotion of new Indian movie selection on inflight entertainment
Format: Digital Banner (Flash), Storyboard (Photoshop)
Role: Concept Development, Storyboarding, Creative Direction
Challenge
Emirates expanded its inflight entertainment to include a wider selection of Indian films. The task was to create a banner that celebrated Indian passengers’ deep love for movies in a way that felt personal and culturally familiar.
Insight
“Dumb Charades” is a popular game among Indian movie lovers—friends act out movie titles while others guess. It’s playful, expressive, and rooted in shared cinematic passion. This made it the perfect metaphor for how film travels with you, even across borders.
Idea
The idea was to bring the game of Dumb Charades into an airport setting. The banner shows one traveler acting out movie titles while waiting to board and other travellers off screen guessing titles, capturing the excitement of taking your love for film wherever you go. It reflects how Emirates brings that passion onboard.
Execution
- Flash banner with animated scenes of travelers playing Dumb Charades
- Storyboard designed in Photoshop
- Visual blend of airport interiors and expressive character poses
- Caption: “Because movies mean so much to you” “Indian entertainment now onboard Emirates”
Outcome
The campaign connected instantly with Indian audiences by tapping into a shared cultural experience. It turned a product update into a celebration of identity and entertainment, reinforcing Emirates’ commitment to personalized travel.
Designer Strength
This project demonstrates the ability to translate cultural insight into universally engaging storytelling. It shows how empathy, observation, and playful creativity can turn a simple feature into a memorable brand moment—skills that resonate across industries and audiences.